Building your skills as a CEO

The CEO Project is a home for inspired CEOs to build their leadership skills and hone their craft as a top executive.

CEO Development Options

The CEO Project is a journey. One that invites you to be intentional about building your craft of being a CEO. There are four elements that comprise the CEO Project, and the degree to which you choose to engage is optional.

CEO Craft Accelerator

The CEO Craft Accelerator offers a deep dive into building your CEO craft, offering an expertly facilitated space to think and learn about how to improve on your leadership and become a Genius CEO.

CEO Masterclass

CEOs meet their peers monthly in an intimate round table setting to stimulate, shape and hone their CEO craft facilitated and guided by Rowan Belchers (CEO Advisor).


One-on-one Advisory and Executive Coaching for CEOS who desire intense focus on developing their personal CEO craft and require direct application of this craft into the business.

CEO Global Immersion

CEOs who prioritise maintaining a global perspective are offered the opportunity to engage with cutting-edge leaders in high-relevance countries (such as India and Silicon Valley).

CEO Craft Accelerator

The CEO Craft Accelerator best suits CEOs who are new to their position or who feel they do not have the necessary training for their CEO role.

The CEO Craft Accelerator is the most natural entry-point to developing your CEO craft and offers a comprehensive deep dive into all aspects of CEOship. This expertly facilitated learning experience offers CEOs the opportunity to acquire the full set of skills, tools and self-knowledge to build a stand-out CEO offering and to apply this to your business in real time. The CEO Craft Accelerator – now in its 7th iteration – provides a powerful kick-start to intimate groups of 6 CEOs per CEO Craft Accelerator and is run on 3 separate occasions throughout the year.

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CEO Masterclass

The CEO Masterclass option best suits CEOs who wish to take a more indirect approach to their craft-building.

The CEO Masterclass approach exposes CEOs to an array of topics that broaden the CEOs knowledge range in an efficient and engaging way. The CEO Masterclass offering is a series of Masterclass dinner dialogues with an intimate group of peer CEOs that takes place monthly between February and November between 6pm – 10pm. Across these 10 Mastermind dinners, high-relevance topics will be deeply explored by way of a group conversation featuring a global subject matter expert, and unpacked for individual relevance.

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CEO Advisory

The CEO Advisory option best suits CEOs with a pressing need to drive immediate organisational change.

The CEO Advisory platform is a way of working in an intense, always-on manner directly with Rowan, refining your craft and applying it to your business in real time. Rowan works in a particular style that allows for maximum impact. These engagements are curated ahead of time to meet each CEOs individual organisational needs. They are intense, take place offsite and last for either a half-day or a day/night/morning.

CEO Global Immersion

Each year, The CEO Project will select a country of relevance to visit.

During this 4-day immersion, CEOs will meet outstanding individuals from business, civil society, government and the arts, all coming together to offer a unique and transformational leadership experience. In addition to the unparalleled access to exceptional leaders that visiting CEOs will gain, so will they gain an understanding of a strategically important geographical region. Extended periods of time in high-trust environments with other CEOs with whom to compare notes and share challenges adds additional value to the immersion experience.

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For CEOs who wish to develop their CEO craft.